Google Plus is a PR Fail

Google Plus is a PR Fail

Recently Google made headlines when it began requiring people to post comments on Youtube from their Google+ accounts (and if you didn’t have one, why of course you should make one). This week they made news again by showing the first signs of merging their second most popular service, Gmail, with one of their least

The Lesson of Heineken and the Dog Fighting

The Lesson of Heineken and the Dog Fighting

Executives tend to be cautious, even frightened by social media. The thinking is, when you put yourself out there, there is so much that could go wrong, is it worth it? So one glance at the issue Heineken is trying to resolve only confirms their fears: social media is a dangerous game. Thus it should

Facebook Offers: A How-To You Should Do!

Facebook Offers: A How-To You Should Do!

The act of running an offer is very simple, but making it an effective sales funnel is more involved. There are three critical bits I want to squawk about. If you get these right, then you’re going to really like what is going to happen. If my previous post made you want to try Facebook

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