So you don’t have time to maintain a social media effort for your business? If so, the worst thing you can do is simply ignore it. Someday you will employ social media, whether you do it yourself or hire someone to do it for you. What you don’t do now can negatively affect what you do later on.
1. Secure Your Brand
Make certain you claim your company name. On Facebook this means more than setting up a company page, you need 30 “likes” in order to claim a vanity URL (e.g. www.facebook.com/your_company). Get some friends or colleagues together and do a little 24hr “like bomb”, then claim your vanity URL. Who knows, if it goes well you might decide it’s time to launch into social media anyways. Don’t forget Google+ and others: To see what is available on what sites, use a tool like namecheck.com.
There is a risk-management aspect to this too. Sometimes competitors decide it is a great idea to hijack your brand. Unless you have an actual registered trademark brand, it will be nearly impossible to reverse it, and even if you do, you’ll pay out some billable hours to your attorney.
2. Keep your directory info up to date
Even if you don’t make a single post, make sure your about information and contact information is up to date. This is to protect yourself from your customers having a negative experience.
And that’s it. Just two things. It will require a little time, but there is too much risk in doing nothing.