Facebook Offers: You Can’t Refuse

Coupons have a certain attraction that is hard to resist. So when I started using Facebook Offers, I shouldn’t have been surprised how effective it is. The potential it has to help you is really an offer you can’t refuse.

In the first part of my series on Facebook Promotion I introduced promoting a post. I did that first because it is the easiest and cheapest way to start. However I believe for many markets the most effective tool that Facebook offers is, well, Facebook Offers.

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In it’s simplest form FB Offers is a coupon that contains a promotion code. Users see your offer, and can click a button to claim it. The offer is then e-mailed to their e-mail address where they can print it out, or copy-paste the code into an online shopping cart.

But why use a coupon? Why not use a promoted post or an ad making the same offer?

There are a few advantage to coupons. First is psychology. A coupon implies some exclusivity. People like to feel like they are getting a truly special deal, and even if it takes a few extra steps to claim it, those obstacles actually make people motivated to actually use it.

Next is tracking. While we did look at ways to track promoted posts, and you can certainly track ads, it is very easy to know a response to a coupon code because your customer self-identifies by the act of using the coupon!

The bottom line is, if you do it well, FB Offers will help more people actually follow through on your offer. It is not at all expensive to run one, and like promoting posts, can have an excellent return-on-investment. Technically it is free, but IMO it’s not worth doing without paying for some promotion, hence why I don’t play up that fact.

We’ll go into the mechanics of running an offer in my next post.


Make Facebook more effective for your small business with one simple step

No doubt if you’ve played around with Facebook company pages for your little photography side-hustle, or even your big business, you’ve wondered why it is so stagnant. I mean, you had your little honeymoon period when you first announced it, and all your friends who felt obligated to like it did their duty. But now one “like” a week isn’t cutting it. What to do?

Spend a little money.

“But I’m on a low—like zero—budget!” you protest. Well, no. No one is on a zero budget. You pay for what has value to you; the electricity bill, gas in your car, that lovely latte with whipped cream.

When I say a little, let’s borrow from Dave Ramsey and call it Baby Step 1. But this is my Facebook promotion baby step 1: Spend $7 on Facebook promotion.

Do you have $7?

Assuming the answer is “yes” (if not, you don’t even have a side-business, you have a really cheap hobby), then lets use it, and get maximum value out of it. Using a little game theory, you can really put that $7 to work. I’ll give you a strategy…

…in my next post. Which is now available: How to plot your first Facebook Promotion

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